The Editors Desk

Capability & Competence Advancement Agenda' (C2A2)

The offer was made by deputy assistant secretary of defence Robert Scher who said that the Indo-US defence ties were valuable and critical not only for the security and stability of the region, but gl...

By A.Sandeep Full Article

Chief Consulting Editors Desk


THEY NEVER GAVE UP She was born into a family of jhum cultivators of Manipur.

By Rajita Chaudhuri Full Article

CMO Speak

"We're in a business where failures are not allowed"

"We're in a business where failures are not allowed"

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Editor in Chief's Article

Ever Wondered why, while attacks in Mumbai keep happening, another 9/11 has not happened in the US?

Mumbai has become a living example of how terrorists can come at their will, kill hundreds of innocents, destroy property worth hundreds of crores, instill a state of perpetual fear in those who manage to survive and thereby blatantly spit on the face of Indian sovereignty, time and again.

Full Article

Marketers at War

Biting the entrepreneurial bug

Are you also one of those who have taken down volumes of notes, sitting in a packed auditorium in their “entrepreneurship” lecture during their B school days? Now think of Richard Branson a dyslexic in childhood days who only attended school till the age of 16. The Founder & Chairman of the Virgin group has an estimated worth of $4.2 billion (Forbes 2012), and epitomises entrepreneurship to the core. Full Article

Brand Quiz

Who is the new face of Coke

Our Brand Journey

There is an ethical line that we should not cross

Arun Iyer, NCD, Lowe Lintas, talks about how he went about creating Tanishq’s recent TVC, new challenges in the Ad-world, and his agency’s projects for 2012 Full Article

Other Offerings

Accounts Movement

Opinion Poll

testing opinion poll



"There is an ethical line that we should not cross"

It is an ongoing debate – what is to blame for the growingly weak books of the diamond jewellery players in India?

Full Article