Accounts Movement

Indian brands outperform global brands on engagement: Ketchum Sampark social media study

14 September 2012

The study analysed 100 Indian brands and 100 global brands across 10 categories, and their growth in fan base and engagement on Facebook from January to August 2012
Full Article >>

Branding the Mahabharta Way

11 April 2012

There is a new guy in the world of ‘brand ambassadors’ in advertising. He is a quirky little character named Mel, who suffers from an identity crisis, for he does not know whether he is milk or granola. To put it in short, Kraft has launched a new product ‘MilkBites’
Full Article >>

I'M NOT AFRAID

14 March 2012

The one quality that is most essential for success is ‘courage’. As Winston Churchill once said, “Courage is rightly esteemed the first of human qualities… because it is the quality which guarantees all others.”
Full Article >>

‘i-am’ associates partners Percept to enter India

07 March 2012

‘i-am’ associates to provide brand experience consultancy services encompassing branding, interior design, customer engagement and alternate marketing
Full Article >>

UTV Bindass appoints Text 100 as its public relations partner

02 February 2012

UTV Bindass, India’s premiere 360 degree youth brand, has awarded its public relations mandate to Text 100, a global public relations consultancy, post a multi agency pitch.
Full Article >>