Marketers at War

Who will kill the 'English' Radio stars?

14 September 2012

A little more than a decade back, many would have described ‘radio’ in one word – "history".
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"We chose hindi and irreverence. not english"

14 September 2012

In ten years, Red FM has established as a radio brand that has localised content and speaks to non-English listeners.
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Biting the entrepreneurial bug

21 August 2012

Are you also one of those who have taken down volumes of notes, sitting in a packed auditorium in their “entrepreneurship” lecture during their B school days? Now think of Richard Branson a dyslexic in childhood days who only attended school till the age of 16. The Founder & Chairman of the Virgin group has an estimated worth of $4.2 billion (Forbes 2012), and epitomises entrepreneurship to the core.
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70mm & beyond


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Volume is the name of the game


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Bottled Up and battlelines drawn


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Tit for That


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Vitamin ‘C’ means Vitamin ‘Cola’; right?


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A Mobile Castle


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Matrix Reloaded


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