Marketing

MASLOW AS MESSIAH FOR MARKETERS

05 February 2013

Brands that allow for expression of aesthetic and cognitive needs are increasingly being included in the consumption basket
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Discounting, the GroupOn way

27 November 2012

Group discount site Groupon has been struggling to stay in the black and impress shareholders. In the quarter ending
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Why three is not a crowd for coca cola

17 November 2012

Coke splitting its Ad pie among three agencies has raised much more than eyebrows. Curiosity levels among Ad-industry veterans are certainly high; But the bigger question is , is the move sensible ?
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Mahindra & Mahindra takes a Southern detour

09 August 2012

Mahindra & Mahindra Ltd, India's leading SUV manufacturer has partnered with the Sri Lanka Premier League (SLPL), a cricket league, as their title sponsors for Twenty-Twenty Cricket, which kicks off from August 11 and will be played over three weeks in Colombo and Kandy.
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It is not just about a brand slogan

20 June 2012

Nalin Kapoor, Group Head – Marketing, Hyundai Motor India, talks on the hows and whys of Hyundai's new positioning strategy in India
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"India is not ready for the 125 duke"

08 March 2012

Over four years after its stake sale to Bajaj auto Austrian bike maker KTM has launched its first offering in the country. CEO Stefan Pierer briefs 4Ps B&M on their strategy to gain volumes from the Indian market
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Moving Steadily into The Backyard


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Decoding Sweet!


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We’ve moved away from kids. Hello!


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Finding the Right Spot: A Game of Location Choice


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